Ah, the eyeball test: perhaps one of the most insightful - if not always 100% accurate - ways to evaluate a website’s prospects. An informal term, an “eyeball test” simple refers to the look and general presence of a commodity, a piece of property, or even a person.

Consider the person who comes to the job interview freshly shaven; they might pass an eyeball test that a grizzly, unkempt person fails. And when you consider social phenomena like the “Halo effect,” it’s important to maximize your visual strengths in order to express the most value. (more…)

Here at WebsiteBroker.com, we obviously have a vested interest in finding people who need to sell their website. But even we’ll admit that before you do sell your site, you should be sure that it’s the right move for you.

If you’ve had an inkling that it might be time to sell an underperforming website - or even collect a nice profit on a site that’s done well - then you’ve come to the right place, because we’re going to tell you seven questions you should ask yourself.

If these questions don’t help you come up with an answer, well, check your pulse. (more…)

It’s the question that plagues so many website domain sellers: will I make a profit? There’s a good chance that this same question has plagued you if you’ve been considering listing your domain for sale for quite a while now.

You know the old adage: there’s only one way to find out. And there really is only one way to be sure - to actually list your domain for sale and see what kind of offers you get! (more…)

When you’re selling a house, oftentimes you’ll have a real estate agent hold “showings” for people who want to see the inside. In order to maximize the value and appearance of your home, it only makes sense that you clean up the house, tie up any loose ends and ensure that the house looks better than it does on a daily basis.

It’s not only a good strategy; it’s just basic common sense.

So why don’t more people do the same thing when they list their websites for sale? (more…)

It’s the dangling carrot that motivates so many people who buy domain names and websites: the prospect of increasing traffic.

Sure, you reason, this website wasn’t doing a lot of sales - if it only had more traffic. Or maybe the site wasn’t so great, but it would get more traffic if it lived up to the potential of its domain names.

We have a thousand reasons to boost traffic to a website. More sales, more newsletter signups, bigger audience, more ad revenue - but ultimately, the goal is always the same: get people clicking. (more…)

It was inevitable: as soon as people realized that you could build blogs, one of the first questions they asked was “Great…now how do I make money from this?” The Internet, of course, is full of opportunities in just about every niche and avenue you can think of. But if you want to monetize a blog properly - and actually attract an audience capable of earning you money - then you’ve got to work at it. (more…)