We’ve all heard those stories about great missed opportunities – like the record executive telling the Beatles that guitar bands were on the way out – and like to think that we’d never be in the same shoes. But the fact is, timing can be a tricky thing. This is even true in the world of domain buying, where we want to make sure that we see the opportunities rising in the World Wide Web before anyone else does.
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It was Shakespeare who wrote “What’s in a name?” He was using lofty language, of course, to communicate some lofty ideas – but we in the domain name industry know just how practical this question can be. After all, if you’re buying a domain name just for its name alone, then the name is everything.
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For anyone who’s ever made an investment before, there’s one simple truth that seems to always rear its head: timing is everything. Consider the 2000 “Dot Com” bubble, in which web sites were selling for far more than they were worth. Some web sites made huge sales and made their owners rich; other companies tanked and subsequently went bankrupt.
Maybe your experience in buying and selling domains won’t be quite as dramatic as that, but you still need to know some basic strategies for buying domains at the right time. And the more you get into this field, the better you’ll be able to tell when the “time is right” – as the old saying goes, practice makes perfect. But let’s try to shave off some significant time from your learning curve by giving away some time-tested secrets before you even get started.
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If you’re already a website owner, adding value to your website should be one of your top priorities. Even if you want to sell the thing, adding value means that you’ll be able to justify a heftier price tag when you list it on a site like WebsiteBroker.com. But how exactly do you add value to a website?
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If we lived in an ideal world, then knowing when your website should be sold would be as obvious as a slap in the face. But things aren’t always so cut and dry, especially for someone who doesn’t have a lot of experience in buying and selling websites. But as you learn more and more about domains, you begin to recognize signs and indications about the right time to sell.
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Too often, website owners make a simple mistake: they think that simply because they own a domain name or a particular website that they’re going to be able to sell it online without much trouble. In some cases, these people are right – but not all the time. That’s because selling a website is in many ways just like selling anything else. If you were going to sell your home, you would make sure to list it with the right broker, keep it clean and attractive, and even clear out the landscaping outside.
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