Large numbers of websites are being sold over the web. Buying a website can be an interesting experience but you must look out for some of the pitfalls. Sometimes, certain sellers may approach you with a valuable deal. On other occasions you may be disappointed by the quality of the websites being offered for sale. There are no pre-established rules when buying a website. For some people it can be a challenging task. Almost always there is a difference of perception between the buyer and seller. Both parties may fail to agree at some point like quality of content and graphics etc. Before you buy a website you must ask the following questions to seller:

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The advantage of buying a website is that you do not have to establish an audience and wait for search engines to index the website. Majority of the webmasters will understand the benefit of link exchanges. Even those webmasters who are not well conversant with their SEO understand this. It is very important for every website to have some form of backlink network developed so that their results can be returned in the major search engines. Even a poorly managed website must have some sort of backlink network. Such websites may not turn out to be in the top ten search results and they will need optimization and improvement.

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In order to successfully make a living from flipping websites, you need to learn where to find the sites which could earn you nice profits, how to objectively assess the price for the sites you’ve targeted, and how to negotiate for the sale and close the deal.

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Owing to the relative anonymity of cyberspace, scams and frauds are also reaping profits on the Internet, often directly competing with legitimate online businesses. If you go into the site flipping business, you will undoubtedly come across some of these types, and it would be to your advantage if you keep in mind the following tips to avoid scammers and tricksters.

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I. Buying and Selling Websites

1. The Problem

   So. . . you’ve worked hard at building a web site from scratch. You started back in 1995 in the web’s “early days”. You built content, built the databases, designed graphics, and wrote software. You promoted your site every chance you got and added e-commerce to generate revenue. The last years seem a blur of staying up late nights, midnight snacks, working odd hours, tweaking code. However, now all the hard work has paid off and you are getting 50,000 visitors every day viewing about 15,000,000 pages the month. One day you get a strange e-mail. It is a well known publicly traded company that wants to see if you are interested in selling your web site. They ask you to name your price. You smile. Wow. Someone wants to buy your web site. Then the smile disappears as you realize that you have no clue as how to value a web site. After all, this is not just like any other business. What do you compare it to? It isn’t like real estate where you can easily check to see what the market is like or what comparable properties sell for. How do you measure your hours or hard work, sweat, frustration, and money that you have poured into the web site?

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A few months ago I came across a website for sale on WebSiteBroker.com. According to the information in the listing, the site was getting about 1000 visitors a day and was making about $250 a month selling a downloadable e-book. The seller wanted $7500 for the site. I took a look around and got excited.

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