When we originally launched WebsiteBroker.com back in late 1997 the Internet was a different place. It was before the now infamous dot com crash. No one had even heard about blogs back then. Google was not even on the radar. Even back then, the valuation and price tags of websites with very little revenue or even prospects for revenue was astronomical. Eventually these high valuations were part of the reason that led to the crash.

As the commercial Internet evolved and matured things eventually turned around and valuations started being based on more concrete metrics and revenue started playing a bigger role in the actual calculations.

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