For some people, the answer to the question suggested by this article’s title is simple: if you haven’t sold your website yet, then the thing isn’t selling. But most of us are smart enough to realize that just because a site doesn’t sell in a week doesn’t mean it won’t sell at all.

The real question, then, is how you know when the site isn’t selling at all. If your site has been on the market for quite a while, you might start doubting its true value and attractiveness to potential buyers. On the other hand, you don’t want to end the sale simply because you haven’t had enough bites yet. Here’s how to know when your site truly isn’t selling and warrants a bit of an intervention.

Time: The True Measurement

Let’s say your site doesn’t generate a single offer. Should you remove it from the marketplace entirely? Should you lower the price? Should you take action - any action - to get the thing to sell? Well, sure, maybe after ten days or so. But if you’ve just waited ten minutes, you’ll want to head over to the couch and relax, because you’re over thinking the entire process.

That’s why time is the true measurement of your site’s selling prospects. Ten minutes is not enough time to gauge just how high the potential for selling it is, but give it more time at the same price and you’ll start to get a truer sense of where your site stands. That’s why it’s important to set a date in advance of the sale that you follow through with no matter what: tell yourself you’ll leave the site up for sale at a certain price for two weeks - and then follow through. You’ll be tempted to deviate from the entire process, but stay committed to your initial promise.

The reason for this is that without time, you don’t know much. Don’t be that fisherman who has to check his net every five minutes to see if he’s caught something - instead, enhance your chances of success by leaving the net in the water for a longer duration.

When to Intervene

Since timing is the theme of this post, we do have to mention that at some point, you’ll want to intervene to further encourage the sale of your site. Perhaps the initial two weeks has past and you don’t feel like selling the site anymore. Or maybe you did get a few offers and just need to adjust your price expectations to move forward. Whatever the case, use your real results from WebsiteBroker.com to accurately gauge where you’re at.

The more drastic your results, the more drastic the action you’ll need to take. No buying offers at all could mean you’ll really need to shake things up. If you received a few bids at a low price, maybe just a quick price tweak will change your results. Whatever you do, make sure you take action commensurate with the feedback of the marketplace.

The longer you’ve been working on the Internet, the higher the chances that you’ve been there: you control a fledgling website. Maybe the sales are lagging, maybe the traffic’s waning, maybe the site’s just become a forgotten cog in your otherwise profitable online machine - but whatever the problem, you know that it’s time to hit “eject” and be rid of the website so you can focus on more profitable endeavors. (more…)

In any type of business transaction, the underlying factor that time is money is crucial. Therefore, your expectations in using an Online broker should not be limited to receiving assistance with completing the transaction, but more importantly to sell your site to the most qualified buyer within a short period of time.

As part of our Brokerage Services at WebsiteBroker.com, we will help to implement a systematic strategy with clear metrics that measures the success and potential of your site. In order to increase a wider range of exposure to potential buyers, we will market your site on WebsiteBroker.com, by providing a free premier listing viewed by thousands of qualified potential buyers and also contact serious buyers that may have interest in your site. We understand that some sellers want to keep the sale process confidential. Once we have analyzed your personal needs and goals as a seller, we can determine if we can best serve your needs by proceeding with the confidential sale of your site.

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Flipping websites is becoming the craze because it is a great way to make money online. The internet has become a market for virtual real estate. Websites that are referred to as virtual real estate are very similar to physical real estate. You can build or purchase a piece of virtual property, dress it up, renovate it, and then sell it to the highest bidder or to the first qualified buyer that comes your way. It may seem rather easy, but the truth is that there is an art to flipping websites. You really have to know what appeals to potential buyers, and where you can find qualified buyers. Simply, you have to be aware what potential buyers are looking for in a high quality website in the present market. (more…)

If you are considering buying or selling a website, do not let today’s bad economy slow you down. Internet business is booming! If you look at most of the problems that failing businesses are having, you may find that they do not always apply to the online business you have or are considering to buy. The car manufacturers, for instance, have too much money invested in benefits for both current and retired employees. They are maintaining offices and paying big bucks in bonuses to CEO’s with little regard to performance. The real economy boosters are small business owners who are supplying services and goods.

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Website flipping is a buzz term for short term investing in websites. Many people worry about buying from a seller who is unlawful and a possible scam artist, but while this is a legitimate concern, it is also likely that the seller is worried about the buyer being less than savory. There are lots of aspects of becoming successful at site flipping, but having said that, it is considered one of the easiest and straight shooting businesses to run online in recent years. Buying a website involves research and strategy. Reputable online website marketplaces allow you the opportunity to get a feel for the market and search for various categories of good but affordable sites within your price range. 

Web-based services are good types of sites to look at, as are sites that sell physical products. Forums and other types of communities can also offer a lot of opportunities. Perhaps the site seems to have traffic, but it doesn’t look as if the owner has monetized the site very well. Maybe the site offers a good product or service, but hasn’t gained traction in its marketplace. Every site has compelling factors and problems. For every good deal, there are dozens of duds.

The most traditional mechanism for evaluating a deal to purchase a web site is the amount of traffic the site is generating. Another angle is to buy a website for advertising purposes. Apart from being aware of the different steps involved in selling their web based business, business owners should also take some steps, which include being organized, effectively communicating with buyers and brokers, and being honest in dealing with buyers. Businesses holding enough funds to build a website should always go for a professional web designer.

Although a small group of savvy flippers are likely to be making the big bucks, it’s not difficult to grasp the keys to profitable web flipping. Apply the necessary knowledge, skills, and resources to increase the value of the site. Sell the website at the right price in order to achieve the desired Return on Investment, or ROI. Repeat this process over and over.

Another aspect of preparation is the actual packaging of the website. The goal is to simplify. With millions of domain names already taken, what domain name to purchase will largely be determined by what is still available. Domain names can be purchased from the many online registrars. It pays to shop around, not only for price but also for reputation and ease-of-use of the site and online account. Many services offer extensive collections of names with the ability to bid on or buy addresses. It is important not to underestimate the significance of a website name in developing a successful online identity. Most people develop a strong impression of a particular web identity from the name used to identify that web site. If people are able to remember a domain easily, they are more likely to visit and re-visit that particular website. Memory retention is an important aspect of a name’s ability in maintaining targeted visitors.

Additionally, when it comes to selling a website, there is a right way to do it and a wrong way. Before you sell, it’s a good idea to know how much the domain is worth. Market prices for domain names can run from a few dollars to thousands of dollars for premium names. The key to deciding whether or not to sell a domain name you own is to determine its worth to you if you keep it and, alternatively, how much a buyer is willing to pay. Every domain name is applicable to a different target market.

Determine who your potential buyers are before determining your asking price so you don’t over or under estimate that price. Truly great names can command what a seller requests, unless that amount is unreasonable. Names that have ridiculous or greedy asking prices rarely sell.

As you can see, selling virtual real estate is a lot like selling physical real estate. When determining your site’s value, you may need to do some research online. It is often a good idea to compare different websites on the Internet and to see which sites catch your eye. You can make a mental note of the methods used on websites that were appealing to you; then you can use those ideas when creating or updating your own website. The design of a website is very important when you are trying to sell an existing site online. The design should be bold and colorful, but should not be too busy. You may want to use colors that relate to the theme of the site as well. However, no matter how brilliant the website design is, the purpose of the site must also be useful for the website to sell.