{"id":188,"date":"2009-01-08T16:31:24","date_gmt":"2009-01-08T20:31:24","guid":{"rendered":"http:\/\/www.websitebroker.com\/articles\/?p=188"},"modified":"2011-12-11T22:47:26","modified_gmt":"2011-12-12T02:47:26","slug":"buying-and-selling-websites-in-todays-bad-economy","status":"publish","type":"post","link":"https:\/\/www.websitebroker.com\/articles\/buying-and-selling-websites\/buying-and-selling-websites-in-todays-bad-economy","title":{"rendered":"Buying and Selling Websites in Today&#8217;s Bad Economy"},"content":{"rendered":"<p style=\"text-align: left;\">If you are considering buying or selling a website, do not let today&#8217;s bad economy slow you down. Internet business is booming! If you look at most of the problems that failing businesses are having, you\u00a0may find that they do not always apply to the online business you have or are considering to buy. The car manufacturers, for instance, have too much money invested in benefits for both current and retired employees. They are maintaining offices and paying big bucks in bonuses to CEO&#8217;s with little regard to performance. The real economy boosters are small business owners who are supplying services and goods.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\">If you have a website to sell, make sure you have\u00a0it listed\u00a0at a\u00a0reputable online\u00a0<a href=\"http:\/\/websitebroker.com\">website marketplace<\/a>. Make your advertisement appealing and show the\u00a0potential buyer\u00a0all the possibilities for growth your website can offer. Be prepared to answer questions about the site, such as the sources\u00a0of \u00a0traffic, and how much traffic your site is generating. Is it consistent or is this a temporary burst of traffic? What types of links are on the website? How many incoming links and how many outgoing links are on the website? How much profit do the links normally generate? How much money does the website itself generate? How much of those earnings are profit? What do you consider the website assets to be? For instance, what type of technology was used to build the site and what software was used? Is the site ready to go or is it going to need to be updated? Was the website designed by a professional? What is the present market position?\u00a0 Is there anything which makes this website unique? While you may not want to give away all of your secrets, certainly you want to be as honest and as helpful to your buyer as possible.\u00a0 \u00a0<\/p>\n<p>There are many good reasons to purchase a website instead of starting from scratch. A working site will already have many of the start up problems solved, such as problems with links and page flow. It will also already be established with search engines and directories,\u00a0\u00a0and\u00a0have\u00a0contacts with customers. There is already a good foundation; all you have to do is to continue to build.\u00a0 \u00a0<br \/>\n<!--nextpage--><br \/>\nIf you are considering purchasing a website, you will need to check the website to see how easy it is to navigate. Check to be sure that all of the links and buttons are working. Are there errors on the site that will need to be corrected? Who maintains the site and how often is it updated? Why is the seller willing to sell their website? It will be important to ask if they are planning another website that may be competitive. How long will they be available after the sale to answer questions or help to solve potential problems? \u00a0<\/p>\n<p>You also need to evaluate the website information. Is this website offering a valuable product or information that people need and want? How much competition is there? Is it going to continue to be valuable or is it on the way out? All of these factors will help to determine the price the seller will ask and the price the buyer is willing to pay.\u00a0 \u00a0<\/p>\n<p>Once you agree on the price for the website, be sure to nail down the terms. Get everything in writing. It is to the advantage of both the buyer and the seller to agree and note what they will each be responsible for. For instance, if the seller agrees to be available for assistance for a while after the sale, be specific on the contract. Is the assistance limited to questions and answers or changing and updating website function? How long will the seller be available? If it is not specified the seller may be thinking two weeks while the buyer is thinking two months. \u00a0<\/p>\n<p>Whether you are the buyer or the seller, you will need to do your research and be sure that you make an informed decision. As the seller, you do not want to undervalue your website. And as the buyer, you do not want to pay more than the website is worth or has the potential to be worth. You are both in this to make money, but you want to be fair. You want to avoid misunderstandings and make this purchase as painless and pleasant as possible. You need to keep in mind that you are both establishing reputations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are considering buying or selling a website, do not let today&#8217;s bad economy slow you down. Internet business is booming! If you look at most of the problems that failing businesses are having, you\u00a0may find that they do not always apply to the online business you have or are considering to buy. The car manufacturers, for\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.websitebroker.com\/articles\/buying-and-selling-websites\/buying-and-selling-websites-in-todays-bad-economy\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,158,38,42],"tags":[44,148,440,182],"_links":{"self":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/188"}],"collection":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":13,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/188\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}