{"id":212,"date":"2009-01-21T19:40:50","date_gmt":"2009-01-21T23:40:50","guid":{"rendered":"http:\/\/www.websitebroker.com\/articles\/?p=212"},"modified":"2011-12-11T22:47:42","modified_gmt":"2011-12-12T02:47:42","slug":"are-you-thinking-about-buying-a-website","status":"publish","type":"post","link":"https:\/\/www.websitebroker.com\/articles\/buying-and-selling-websites\/are-you-thinking-about-buying-a-website","title":{"rendered":"Are you Thinking about Buying a Website?"},"content":{"rendered":"

If you are considering\u00a0buying a website<\/a>, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be filled with many smaller decisions, issues, and considerations. When you begin this process, you will face the decision of whether you should build your own website or purchase an existing site. Each option has advantages and your decision will depend on your own individual preferences, budget, skills, and long-term goals. If you find a website that has targeted traffic for a product or service you already produce or sell, your decision might become somewhat easier to make. Although a website that is only tangentially related to your products or services might not be enticing enough to assist you in your decision-making process, a website with the kind of targeted traffic you desire holds a degree of attraction for many individuals or businesses who are seeking websites.<\/p>\n

For example, if you make custom greeting cards and are considering purchasing a website, you might come across one website available for sale that is used to sell stationery, another that offers writing services, and a third deals with making greeting cards to customer specifications. The stationery-selling site might appeal to you initially; you might rationalize that at least visitors to the site are interested in stationery and therefore might be receptive to the idea of custom greeting cards. The writing services option might also appeal to you given that you write the verse for each card; you might view the traffic to the site as a potential new customer base. But just when you are trying to figure out which one might make the most sense for you and your business, you find the perfect match: a site that offers greeting cards customized per the customer\u2019s order.<\/p>\n

Given a scenario like this one, your choice would be easy. Some decisions are not so straightforward and may involve a good deal more rationalizing, forecasting, predicting, hypothesizing, and good old guessing. The key is to find the site that most closely matches your product or service, as well as your philosophy. When you find the site that seems right for you, consider all contingencies before you make a final decision. The site\u2019s targeted traffic will become your targeted traffic.
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\nA website as a means of generating advertising revenue<\/strong><\/p>\n

Websites serve many purposes. They can be used to offer goods or services for sale, spread the word about a particular philosophy or cause, or offer a window into the daily life of an individual. They can also be used to generate advertising revenue. If you have steady traffic to your website, you can capitalize on the fact that your site has a loyal base or a steady stream of new visitors to entice advertisers. If your ad rates are reasonable and your site visitors track back to you when they visit your advertisers, your advertisers may decide that your site is a good place to spend a portion of their advertising budget.<\/p>\n

If you plan to use your site as a means of generating advertising revenue, you have to do your homework. You will have to research advertising rates, if you are not already knowledgeable in this area. Your rates must be in line with industry standards; if they are too high, you will not be able to attract advertisers. Conversely, if they are too low, you will likely not be able to produce the level of income you seek. In addition, you must examine the technical aspect of advertising. If you\u00a0have the skills and\u00a0ability to do all of your own web design, incorporating advertising will probably be a cinch for you. However, if you are like the majority of the population, this type of work is beyond your technical expertise. In that case, you will have to determine how that aspect of your advertising will work. Will your advertisers submit copy that you simply post on your site or will you have to contract out for the design work? The first option may result in lower advertising rates while the second may require you to contract this type of work out to a professional.<\/p>\n

Websites can be excellent sources of advertising revenue but it is important to examine all of the relevant issues before deciding that this is the best course of action for you or your business. If you are new to this whole idea, you may want to take some time to look around on the internet<\/a>. Visit some websites and check out their advertising. Look at it from the perspective of a web host and consider how much work might have gone into it. Then look at it from the host of an advertiser; if you can find advertising rates, they will give you a first look at how much you might want to charge. Take notes as you do this; your initial website visits will provide a goldmine of valuable information which you can continue to learn from after you start enjoying your own advertising revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are considering\u00a0buying a website, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be filled with many smaller decisions, issues, and considerations. When you begin this process, you will face the decision of whether you should build your own website or purchase an existing site.\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,158,38,42],"tags":[191,54,44,159],"_links":{"self":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/212"}],"collection":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":6,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/212\/revisions\/742"}],"wp:attachment":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}