{"id":218,"date":"2009-06-11T20:08:49","date_gmt":"2009-06-12T00:08:49","guid":{"rendered":"http:\/\/www.websitebroker.com\/articles\/?p=218"},"modified":"2011-12-11T22:47:41","modified_gmt":"2011-12-12T02:47:41","slug":"are-you-thinking-about-purchasing-a-website","status":"publish","type":"post","link":"https:\/\/www.websitebroker.com\/articles\/buying-and-selling-websites\/are-you-thinking-about-purchasing-a-website","title":{"rendered":"Are you Thinking about Purchasing a Website?"},"content":{"rendered":"

If\u00a0 you are considering purchasing a website, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be\u00a0based\u00a0on\u00a0various challenges and considerations. When you begin this process, you will face the option\u00a0of whether you should build your own website or purchase an existing site<\/a>. Each option has advantages and disadvantages\u00a0and your decision will depend on your own individual preferences, budget, skills, and long-term goals.\u00a0Building your own site can be expensive, time consuming, and\u00a0requires technical knowledge. If\u00a0you build a\u00a0new website with a new domain name, it can take a long time before it generates consistent traffic.\u00a0A faster way to establish a lucrative online business is to\u00a0buy an established website.<\/p>\n

As a business owner, you will want to purchase a website that already has targeted traffic for\u00a0 products or services you wish to market.\u00a0But of course, in reality it is not always\u00a0that simple.\u00a0The scope of your search should\u00a0also\u00a0include websites, that\u00a0are\u00a0also tangentially related to your products or services\u00a0and can\u00a0target your customer\u00a0base. For example, if you make custom greeting cards and are considering\u00a0buying a website, you might come across one website\u00a0for sale that is used to sell stationery and\u00a0another that offers writing services. The stationery selling site\u00a0can be\u00a0appealling since you can rationalize that the visitors to the site are interested in stationery and therefore might be receptive to the idea of custom greeting cards. The writing services option might also appeal to you given that you write the verse for each card; you might view the traffic to the site as a potential new customer base.<\/p>\n

An online business\u00a0will not earn a profit without monetizing your traffic. Organic and referral traffic as opposed to paid traffic will increase the value and earning potential of your website.\u00a0The traffic that a website generates will also be\u00a0crucial in your evaluation to purchase a site.Websites serve many purposes but they can also be used to generate advertising revenue. One way you\u00a0can earn money online is\u00a0by affiliate marketing; that is\u00a0selling a product or service for another business in exchange for a commission. Another method of monetizing your traffic is by selling advertising\u00a0 through PPC (pay for click) advertising networks such as Google Adsense and Yahoo. After you have placed their source code on your site, the advertising networks display advertisements on your site, and you will be paid each time your user has clicked on the advertiser’s banners. Another way\u00a0is advertising\u00a0through\u00a0a Pay Per Impression (CPM) program, where you are paid based on the number of times the advertiser’s banner is shown on your site. There are more ways to market your website\u00a0and\u00a0create an income stream\u00a0but you should have a\u00a0well thought out business\u00a0plan that fits your personality, goals, ability and knowledge.<\/p>\n","protected":false},"excerpt":{"rendered":"

If\u00a0 you are considering purchasing a website, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be\u00a0based\u00a0on\u00a0various challenges and considerations. When you begin this process, you will face the option\u00a0of whether you should build your own website or purchase an existing site. Each option has advantages and\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,38,42],"tags":[202,54,440,441],"_links":{"self":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/218"}],"collection":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":10,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":733,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/218\/revisions\/733"}],"wp:attachment":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}