{"id":372,"date":"2011-05-25T12:07:52","date_gmt":"2011-05-25T16:07:52","guid":{"rendered":"http:\/\/www.websitebroker.com\/articles\/?p=372"},"modified":"2011-12-11T22:47:56","modified_gmt":"2011-12-12T02:47:56","slug":"how-to-know-when-to-buy-expired-domains","status":"publish","type":"post","link":"https:\/\/www.websitebroker.com\/articles\/tips-and-ideas\/how-to-know-when-to-buy-expired-domains","title":{"rendered":"How to Know When to Buy Expired Domains"},"content":{"rendered":"<p>Buying expired domains can yield a lot of profit potential for the buyer with a shrewd eye. Knowing where to look, where to buy, how much to pay, and all of these other variables is a skill &#8211; and while it&#8217;s a skill you can learn, it also helps to have a little advice along the way. That&#8217;s why this article is going to explore when it&#8217;s the right time to buy an expired domain.<!--more--><\/p>\n<p>But before we start in earnest, let&#8217;s answer an important question: how do you <em>really<\/em> know for certain that you&#8217;re buying the right domain? Easy answer: you don&#8217;t! No purchase is ever a sure thing. But with the tips present here at <a href=\"..\/..\/..\/..\/..\/..\/\">WebsiteBroker.com<\/a>, you might have a pretty good inkling about which expired domains are the best in the future. Let&#8217;s get started.<\/p>\n<p><strong>Page Ranking<\/strong><\/p>\n<p>One of the most important &#8220;currencies&#8221; on the web that tell you what a website&#8217;s value is simple: page ranking. Google&#8217;s PageRank system is one way it discerns which site to show in the search indexes first. A higher PageRank doesn&#8217;t only mean that your site will show up higher in Google searches, but it implies a lot of things about the value of the site itself.<\/p>\n<p>How is that the case? Well, figuring out a site&#8217;s PageRank includes a lot of variables that also attest to the value of the site. For example, the amount of links pointing at the site will certainly influence the PageRank &#8211; and having a lot of links pointing to a site also increase&#8217;s the site&#8217;s value. Using the 1-10 scale of PageRank is a great way to understand at quick glance which expired domains have a lot of value waiting to be utilized.<\/p>\n<p><strong>Keywords<\/strong><\/p>\n<p>Another major variable that experienced domain buyers look for are keywords. Are some great keywords included in the domain name&#8217;s address? For example, a domain like &#8220;ShopForCars.com&#8221; will generally have more value than a similar site, like &#8220;Bill&#8217;sCarSite.com.&#8221; Knowing the difference in keywords &#8211; as well as the importance of these keywords &#8211; is essential.<\/p>\n<p>But there&#8217;s more to the keyword puzzle that meets the eye. You have to know <em>which<\/em> keywords are the valuable ones. Using tools like Google&#8217;s free AdWords tool to find out how many people are actually typing in these keywords into search engine bars is a great indication of which keywords receive the most traffic. You don&#8217;t want &#8220;ShopHereforCars.com&#8221; if no one&#8217;s typing in &#8220;shop here for cars,&#8221; for example.<\/p>\n<p>Keywords are a vital part of what makes a domain name valuable. That&#8217;s why simpler domain names tend to go for higher prices &#8211; the keywords they include are more likely to be well-searched for.<\/p>\n<p>How can you be sure you&#8217;re making a great expired domain purchase? If the expired domain you&#8217;re buying has some good traits like the ones listed above. But, again, it&#8217;s important to remember that no domain is ever a sure thing &#8211; although some expired domains can certainly come close!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying expired domains can yield a lot of profit potential for the buyer with a shrewd eye. Knowing where to look, where to buy, how much to pay, and all of these other variables is a skill &#8211; and while it&#8217;s a skill you can learn, it also helps to have a little advice along the way. That&#8217;s\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.websitebroker.com\/articles\/tips-and-ideas\/how-to-know-when-to-buy-expired-domains\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[217,219,218,220],"_links":{"self":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/372"}],"collection":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":7,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":757,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/372\/revisions\/757"}],"wp:attachment":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}