{"id":772,"date":"2011-12-23T13:22:37","date_gmt":"2011-12-23T17:22:37","guid":{"rendered":"http:\/\/www.websitebroker.com\/articles\/?p=772"},"modified":"2011-12-23T13:22:37","modified_gmt":"2011-12-23T17:22:37","slug":"three-keys-to-building-value-online","status":"publish","type":"post","link":"https:\/\/www.websitebroker.com\/articles\/tips-and-ideas\/three-keys-to-building-value-online","title":{"rendered":"Three Keys to Building Value Online"},"content":{"rendered":"<p>We&#8217;ve all heard the phrase &#8220;building wealth.&#8221; But how often have we applied it to our online businesses, our websites, and our online shops? Too often, people forget about what it means to build wealth &#8211; or value &#8211; on the Internet and simply assume there&#8217;s too little wealth to be had to be worth the investment.<!--more--><\/p>\n<p>Of course, if you&#8217;ve been surfing WebsiteBroker.com, you know that this isn&#8217;t the case at all. Instead, building value online can mean a range of things, such as attracting more traffic, making more sales, or building a nice content management system. But let&#8217;s take a closer look at the keys to <a title=\"building value online \" href=\"http:\/\/www.websitebroker.com\/\" target=\"_self\">building value online<\/a> in order to really understand this topic thoroughly. It could generate you a lot of profit one day.<\/p>\n<p><strong>Key #1: Traffic, Traffic, Traffic.<\/strong><\/p>\n<p>One of the best variables for proving that your site is valuable is establishing the fact that it has a lot of traffic. Of course, if your site doesn&#8217;t attract a lot of traffic, then that&#8217;s the top variable you&#8217;re going to need to work on. But let&#8217;s not oversimplify the importance of traffic. Traffic is such an important variable for the quality and value of your website that we should probably break it down into sections:<\/p>\n<ul class=\"unIndentedList\">\n<li> Search engine traffic &#8211; people who find your sites through Google and Yahoo!<\/li>\n<li> Direct, type-in traffic (domain names with keywords fall in this category)<\/li>\n<li> Repeat traffic &#8211; community, comments, forums, etc.<\/li>\n<li> &#8220;Sticky&#8221; traffic &#8211; when people stay on your site a long time<\/li>\n<li> Paid traffic &#8211; traffic you&#8217;ve purchased through third-party sites, advertisements, etc.<\/li>\n<\/ul>\n<p>There is a lot more to the traffic puzzle, but for now it pays to know that there are a lot of ways to get it &#8211; and you should be focused on, well, all of them.<\/p>\n<p><strong>Key #2: Conversions and Profit<\/strong><\/p>\n<p>It&#8217;s one thing to have a lot of traffic if you host a blog that makes no sales. But what if your website is a T-shirt boutique that sells retro-style T-shirts? Then the conversion and profit that your site makes on a regular basis plays a major part in its overall value. Even if you don&#8217;t have a lot of traffic, a lot of money in annual sales can make up for that fact. That&#8217;s why you need to improve on the bottom line if you want to improve the value of your site.<\/p>\n<p><strong>Key #3: Domain Potential<\/strong><\/p>\n<p>Sometimes, let&#8217;s face it, the strength of your domain&#8217;s keyword(s) is so strong that people will want to buy your site just because the domain is so valuable. There&#8217;s nothing wrong with this. After all, a site named &#8220;BuyWidgets.com&#8221; is going to be valuable simply because it&#8217;s an address with more potential than &#8220;BuyYourWidgetsHereNow.com.&#8221; One is more likely to receive better attention in search engines &#8211; and by &#8220;type-in&#8221; traffic as well.<\/p>\n<p>It&#8217;s hard to improve on this key if you&#8217;ve already purchased a domain name. But keep this key to value in mind for your future endeavors &#8211; you might be surprised just what a money-generating tip it is to remember.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all heard the phrase &#8220;building wealth.&#8221; But how often have we applied it to our online businesses, our websites, and our online shops? Too often, people forget about what it means to build wealth &#8211; or value &#8211; on the Internet and simply assume there&#8217;s too little wealth to be had to be worth the investment.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[376,378,379,377],"_links":{"self":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/772"}],"collection":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":2,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/posts\/772\/revisions\/774"}],"wp:attachment":[{"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websitebroker.com\/articles\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}