Cookbooks We Love - book reviews

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Website Profiles
Listed July 16, 2010
Category Food & Drink
Status Fully Developed Website
Visitors 71 (daily)
Page Views 166 (daily)
Income $10.00 per month
Expenses $10.00 per month
Asking Price $3,850.00
URL http://www.cookbookswelove.com

Do you love cookbooks?... Can you write?... Then read on!

GENERAL INFO

A blog-style website featuring reviews of food cookbooks that are hand-picked and reviewed by the site's editor. Visitors can read the reviews, leave comments, and follow a "buy now" links for each title to buy the book online (from Amazon.com).

Site currently holds custom-written reviews (original content) for approx. 225 cookbooks and food/cooking-related books, each with a cover image.

Site consistently ranks #1 on the major search engines for the critical search term "cookbook reviews". You cannot be missed by anyone looking for cookbook reviews, as this site dominates that space.

MONETIZATION

As the editor of CBWL, you will be able to request "review copies" of most cookbooks sold in North America directly from the publishers, especially new releases. These copies become yours to keep, so you can easily build up an enviable cookbook collection -- to the point that you will be giving away the ones you don't have room for. You can easily acquire several books per month this way. Of course, you will have to look at these books, and write/post reviews of the ones you like.

Site currently is highly under-monetized, with the only official source of revenue being affiliate sales commissions via Amazon. To bring in more money, banner or text ads (eg. Google Adsense), other affiliate sales links, sponsorships, etc. could easily be added.

The site owner does NOT get involved with the actual sales or fulfillment of cookbooks... that is all handled by Amazon since the books are actually purchased from them on their website. Often, buyers will go to Amazon to purchase a book, then add other items to their shopping basket, resulting in extra commissions earned. Sales commissions totaled approx. $350 over the past year.

TRAFFIC

Site has been in existence since 2003, and over the past full year had received a total of 26,084 visits (71 visits/day avg.), and 60,487 page views.

Main traffic sources are: 86% search engines, 9% referring sites, 5% direct. Most visitors by far come from the USA, followed by Canada and the UK.

PLATFORM & HOSTING

Site is built using the professional-grade CMS (content management system) called "Expression Engine". This is a highly flexible php-based system that allows you to present the data in any way desired using page templates, plus offers many automated blog-type features (comments, etc.).

New book reviews (posts) are added through a very nice password-protected admin screen, where you can upload new book data and images, edit existing posts, moderate visitor comments, etc. Purchase includes transfer of the user license for this CMS system, which is installed locally on the server (you own and are in complete control of the back-end code).

Site is hosted at Lunarpages.com (approx. cost $9/mth) including the domain name, cookbookswelove.com. Site purchase includes the domain name transferred over to the new owner. It is recommended that the hosting be left untouched.

Purchase price includes conversion of Amazon links in the web page code to use your own Amazon affiliate account ID (so you will get the sales commissions), plus up to 3 hours of e-mail or telephone startup assistance if required.

A GREAT OPPORTUNITY!

We're looking for a cookbook lover to take over our baby, and perhaps grow it into something even bigger & better! Please contact Paul with any questions by e-mail at: ssouci [AT] telus.net.

ASKING PRICE > $3,850

Thanks for your interest!









[keywords: cookbook, food, cooking, recipes, books, cookbooks, blog, reviews, book, recipe, blogs]

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