How Long Should You Wait Before Lowering Your Website’s Price?

By | March 9, 2012

It’s the age-old question that people new to the idea of selling websites constantly struggle with: the issue of when – or if – they should lower their asking price.

We here at sympathize. It’s not always a comfortable situation when you want to get a website out of your hands but aren’t willing to settle for a low price, either. You have to wait, and wait, and…well, wait. And you never know when that one magical buyer might be lurking around the corner.

So if you feel stuck, this article will help steer you in the right direction and determine what is truly the longest amount of time you should wait before you lower your website’s asking price.

Set a Time Limit and Stick to It

The first thing you should do is realize that the question of lowering your website’s price is often a question of self-discipline. You see, it’s very tempting to set an asking price for your site and check each day to learn if there are new bids for your site. It can even be downright exciting. The problem is that not every¬† website will generate that kind of interest.

If your site isn’t generating that kind of interest, it’s important that you don’t get antsy and start lowering the asking price ever lower simply because no one submitted a bid after three days. So give yourself a time limit with your current asking price and stick to it. Heck, mark it in your calendar: “Lower asking price if no one has bid on my site yet.”

Sticking to your own time limit will help you gain control over your own behavior and help broaden your view of the entire process. The more you can view your success from a long-term perspective, the better.

But Don’t Wait Forever, Either

Of course, your time limit should be reasonable; don’t tell yourself that you’ll wait for three months, because that’s simply too long of a time to wait and see if there’s real interest for your site. Instead, you should give yourself a week or two before you lower your asking price the first time – and hopefully the last time. The “time limit” concept is more about self-discipline than it is about any particular increment of time. Don’t make yourself wait too long, because you could also be missing out on potential bids because your prices are too high.

Yes, it can be a guessing game. You’ll never really be sure who’s viewing your website’s listing here at But if you have any experience in selling your property online, you’ll know that Rome wasn’t built in a day. Have the patience to stick to your own schedule as well as the flexibility to lower your price before too much time has passed. You’ll be glad you went about things in a methodical way rather than succumbing to the whims of buyers.

After all, it’s your property – you should be in charge of its price.