Verifying your google analytic is a way to provide more security and details to the buyer. It lets the buyer know your verified traffic numbers; it will also place an extra certification shield on your sales page and in the listing (*for premium listings only)

When you verify you will enter your username and password (*neither are stored so if you want to update your traffic numbers later, you will have to reenter them) The system will make an API call to google and locate the analyitcs for the website by URL. It will then get your totals for the last month and save them with your listing.

Your login information will not be saved.

You need to specify the analytics account name as it appears in google. For the example above you would enter WebsiteBroker