Monthly Archives: April 2008

Introduction to Buying, Selling and Valuing Websites

I. Buying and Selling Websites

  1. The Problem

    So. . . you’ve worked hard at building a web site from scratch. You started back in 1995 in the web’s “early days”. You built content, built the databases, designed graphics, and wrote software. You promoted your site every chance you got and added e-commerce to generate revenue. The last years seem a blur of staying up late nights, midnight snacks, working odd hours, tweaking code. However, now all the hard work has paid off and you are getting 50,000 visitors every day viewing about 15,000,000 pages the month. One day you get a strange e-mail. It is a well known publicly traded company that wants to see if you are interested in selling your web site. They ask you to name your price. You smile. Wow. Someone wants to buy your web site. Then the smile disappears as you realize that you have no clue as how to value a web site. After all, this is not just like any other business. What do you compare it to? It isn’t like real estate where you can easily check to see what the market is like or what comparable properties sell for. How do you measure your hours or hard work, sweat, frustration, and money that you have poured into the web site?

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Buzznet acquires Stereogum Music Blog

Buzznet, one of the leading social music communities announced that it acquired Stereogum  – a music blog. There are no details about the deal.

Internet Brands acquires 5 websites

Internet Brands, which operates community and e-commerce websites, announced that it acquired five  leisure-related websites in its consumer Internet division. The largest of the sites, FitDay.com, is a online dieting and fitness sites, three other sites (HighDefForums.com, HighDefDigest.com and AVRev.com) target  the rapidly growing consumer interest in high-definition home entertainment, while the fifth site, VetInfo.com, features extensive content related to pet health.

With these acquisitions on a full-month basis, Internet Brands’ unique monthly visitors climbed to 34 million in March 2008, while monthly page views increased to 458 million in the same period.