The Internet’s top domain buyers and sellers have their own secrets for gauging a website’s value, and here’s what they’re not telling you: there is no one secret. In fact, many of the top buyers and sellers online are able to gauge a site’s value not because they’re aware of some spectacular tool, but because they have access to their own experiences and reference points. And they know not to turn to any one tip to gauge a website’s true value. (more…)

In the western world, buying products and services online is a way of life. It’s become a part of our day-to-day interaction with the economy as a whole, which means there’s a lot of money to be made if you have something you want to sell.

The problem, of course, is that your website isn’t selling as much as you want it to.

What’s going on? Isn’t selling on the Internet the latest craze? Don’t millions of people use search engines to find products like yours on a daily basis? Shouldn’t it be a lot easier than it’s been? (more…)

When it comes to buying websites - or anything else for that matter - online, many of us have the same issue: trust. We’re not sure how we can trust the people we’re buying from. We don’t know how to verify what they’re saying is true, and this often leads us to avoid taking action on buying a website altogether.

Obviously, we here at WebsiteBroker.com recommend against letting trust issues prevent you from taking action. But that doesn’t mean you want to forget good business practices - and it certainly doesn’t mean you shouldn’t try to verify that you’re buying your website from a reputable source. So here are a few time-tested principles for ensuring that you’re working with a website seller you can trust. (more…)

Getting a new site at a marketplace like WebsiteBroker.com might be easy, but that’s no reason that you should ignore the principles of success and start bidding based on your whims. Instead, it pays to have a comprehensive guide to acquiring these pre-owned websites; and we’re glad to help you out in your endeavors.

Why? Because it’s important to WebsiteBroker.com that people have success on this site; after all, your positive experience means you’re more likely to come back and visit us. So let’s take a look at a comprehensive approach to buying pre-owned websites. (more…)

For some people, selling and negotiation come easy; haggling is a way of life and a part of everyday social interaction. For others, a more passive approach is far more comfortable - and they might even go out of their way to avoid negotiations whenever possible. They feel this way even if they want to handle negotiations for websites online.

If you belong to the former group, this article probably isn’t for you; you’ve been negotiating your whole life. But if you belong in the latter group, keep reading, because the advice you find here is exactly what the doctor ordered to get you on the fast track to website selling and negotiation. (more…)

For some people, the answer to the question suggested by this article’s title is simple: if you haven’t sold your website yet, then the thing isn’t selling. But most of us are smart enough to realize that just because a site doesn’t sell in a week doesn’t mean it won’t sell at all.

The real question, then, is how you know when the site isn’t selling at all. If your site has been on the market for quite a while, you might start doubting its true value and attractiveness to potential buyers. On the other hand, you don’t want to end the sale simply because you haven’t had enough bites yet. Here’s how to know when your site truly isn’t selling and warrants a bit of an intervention.

Time: The True Measurement

Let’s say your site doesn’t generate a single offer. Should you remove it from the marketplace entirely? Should you lower the price? Should you take action - any action - to get the thing to sell? Well, sure, maybe after ten days or so. But if you’ve just waited ten minutes, you’ll want to head over to the couch and relax, because you’re over thinking the entire process.

That’s why time is the true measurement of your site’s selling prospects. Ten minutes is not enough time to gauge just how high the potential for selling it is, but give it more time at the same price and you’ll start to get a truer sense of where your site stands. That’s why it’s important to set a date in advance of the sale that you follow through with no matter what: tell yourself you’ll leave the site up for sale at a certain price for two weeks - and then follow through. You’ll be tempted to deviate from the entire process, but stay committed to your initial promise.

The reason for this is that without time, you don’t know much. Don’t be that fisherman who has to check his net every five minutes to see if he’s caught something - instead, enhance your chances of success by leaving the net in the water for a longer duration.

When to Intervene

Since timing is the theme of this post, we do have to mention that at some point, you’ll want to intervene to further encourage the sale of your site. Perhaps the initial two weeks has past and you don’t feel like selling the site anymore. Or maybe you did get a few offers and just need to adjust your price expectations to move forward. Whatever the case, use your real results from WebsiteBroker.com to accurately gauge where you’re at.

The more drastic your results, the more drastic the action you’ll need to take. No buying offers at all could mean you’ll really need to shake things up. If you received a few bids at a low price, maybe just a quick price tweak will change your results. Whatever you do, make sure you take action commensurate with the feedback of the marketplace.