Judging your own site’s value can be difficult. It’s tempting to use online valuation tools and pick and choose the ones that offer the highest estimations for an accurate asking price on your website.

But that’s not a good way to approach the actual evaluation of your site; instead, it’s simply wishful thinking. A better way to go about it is to use good, solid criteria to gauge the value of your site, which is why we’re going to introduce five such criteria right here that you can start using today. You don’t have to list your site for sale at WebsiteBroker.com just yet, but the results of your evaluation may surprise you. (more…)

Making a website more valuable is not always as easy as it sounds.

Sure, here at WebsiteBroker.com we recognize that a lot of people are good at this specific skill. They identify undervalued domains and are able to turn them into profitable websites. For some people, it’s not just a part of their business - it’s a way of life.

But some people are new to the game, and they don’t know exactly what to focus on. They don’t have a guide to show them the way to doubling a website’s value. (more…)

Ah, the eyeball test: perhaps one of the most insightful - if not always 100% accurate - ways to evaluate a website’s prospects. An informal term, an “eyeball test” simple refers to the look and general presence of a commodity, a piece of property, or even a person.

Consider the person who comes to the job interview freshly shaven; they might pass an eyeball test that a grizzly, unkempt person fails. And when you consider social phenomena like the “Halo effect,” it’s important to maximize your visual strengths in order to express the most value. (more…)

Just about everyone with a website has probably asked themselves this question sooner or later: if I sold this thing, what kind of money could I expect to make?

Of course, listing your site for sale on a site like WebsiteBroker.com will tell you the whole story, because you’ll know what you can sell your site for in the real world.

But let’s say you’re not quite ready to list the site and just want an early measurement of the sales price of your site. What are your options then? (more…)

If you are making your career in the business of buying and re-selling web sites, then you know just how lucrative this career can be. You could buy a plain web site, add some new features, new pages, some flashy graphics, and then resell it for much more than what you originally paid for it. People do this every day and are making great money from it. But how do they know what to price these web sites at when they put them back on the market? It is very simple, they must use a valuation. Valuation tools use a special process to asses a web site and all of its components, and provide you with the approximate worth of that web site. That way, not only will you know what to ask for, but potential buyers will be able to tell the value of what they are getting for their money.

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Online marketing is all about generating a high traffic towards your website. You spent long hours and sleepless nights in making your website attractive so that large number of visitors views your pages every day. If you don’t know the true value of your website’s visitors then the chances are you are unaware of your site’s actual worth. You must be able to evaluate your visitor’s so that you have an idea about the quality and value of your website. Therefore, valuing websites is important in website buying and selling business. You can use the following methods to assess the true value of your visitors:

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