We often get asked about the type of information a potential buyers of websites may want to see. Sellers should try to have the following information available:

• Details stats about the website including visitor information (at least a year’s worth if available), demographic information, conversion ratios etc. (more…)

When entering into any transaction you need to be very careful, even more so when you are buying a website. There are several things to watch out for and a little bit of work can save you many headaches later. Here are our tips:

• Do your due diligence. In simple terms it means “Do your homework!”. Verify as much as reasonably possible about the website you are buying. Verify traffic information and cross-check them with third party information such as Alexa.
• Find out information about the seller and make sure that he/she owns the website and domain they are selling. Run simple background checks on the seller. You can use an outside service or use some of the free tools available on the Net - including something as basic as Google to look up his/her name.

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