Five Tips for Financing a Website Purchase

By | May 20, 2011

Making a website purchase might seem like a simple operation – and it often is – but for some people, it’s uncharted territory. Even if they’ve bought a website before, they might be entering a new website purchase where they’re putting down more money than they’ve ever put down online. Whether they’re financing part or all of a website purchase, it can definitely be a time of anxiety, but also excitement and hope for the new endeavor.

With that in mind, here are five tips that take away a lot of the mystery of that website purchase. At a site like, buying a website can be a really simple, intuitive process. But no matter where you buy, you’ll want to keep some essential strategies in mind:

Tip #1: Be sure that the people you’re buying with are quality people. If you’re just financing part of a website purchase, then you need to know that the other people involved with the purchase are up to snuff. Sometimes they might be longtime business partners that you’ve enjoyed working with before, and this is a great way to ensure that you trust the purchase. But if you’re unsure about your partners or the other people involved with the website purchase, you’ll want to do a little more homework before you proceed.

Tip #2: Do your homework regardless. Speaking of doing homework, it’s always good to make sure you know how good a purchase you’re making – even if you trust all of the people involved. If you’re doing the purchase yourself, this step is even more important because the success of the project basically hinges on you. It’s important to know what kind of market there is for sites like yours, and what people often pay for these websites. If you have experience in buying cars, businesses, or homes, treat this purchase much in the same fashion.

Tip #3: Be sure you can afford the purchase! If you’re going to spend $10,000 of your savings fund on a website, are you sure that the site is a sure thing? Because if it’s not, you might not be able to afford what you think you can. Be sure that you can afford the purchase by checking your own personal finances and ask yourself, “if this project is a total flop, will I still turn out okay?” If the answer to that is no, then you might want to evaluate your choices.

Tip #4: Use the skills you have offline. Are you a good negotiator when it comes to business? Are you a great investor? Utilize these skills that you largely have offline – or even in different areas online – to the max when you’re doing this purchase. You’d be surprised at how you can change the outlook of a purchase when you bring something unique to the table.

Tip #5: Stay true to your vision. Sometimes it’s important to recognize that there are risks involved with any purchase. If you stay true to your vision, you can accomplish a heck of a lot with a website purchase even if some of the odds are stacked against you.