American Greetings Corporation and PhotoWorks, Inc. which operates photoworks.com and was formerly known as Seattle Film Works, announced that they have entered into an agreement whereby American Greetings will acquire PhotoWorks for approximately $26.5 million.
PhotoWorks is an online photo sharing and personal publishing company that allows consumers to use their digital images to create quality photo-personalized products like greeting cards, calendars, online photo albums etc. It also allows users to connect with friends and within communities of similar interest.
American Greetings had recently acquired Webshots.com.
PhotoWorks.com is ranked 55,536 on Alexa and Compete.com reports about 256,000 monthly visitors.