Buying Start-up Sites vs. Established Sites

By | May 15, 2009

Building, maintaining, and optimizing great Web sites takes time, effort, and experience. Instant delivery, high profit margins and high commissions make information the perfect product. A simple design will be more effective. Starting a business can be a rewarding undertaking, but it comes with its challenges. The most profitable products available on the Internet are information products. Careful planning is fundamental to success. This is a big step for any business and signifies a substantial development into a new marketing arena.

Business start-up websites are designed for new and small business with a limited budget, who want a basic presence on the web. The current problem is trends can change so quickly that many businesses are still stuck a few months or even years in the past. A professional website is essential, but with so many things to do getting one up and running in time can seem impossible. Most businesses take their first step onto the Internet because they want to let people know what they do. Organizations put a lot of effort into designing effective websites, but it’s time to move away from static content to interactive personalized content that helps to build the customer relationship.

The main ingredient to developing an information rich website, re-design or ecommerce site is to contract with a professional search engine marketing and natural search engine optimization company that designs and develops websites. In today’s competitive online world, simply having a website is not enough. Starting a website involves way more than just making a web page design and slapping some HTML and text on it. And the answer to how to generate massive wealth on the Internet lies in choosing the right profit models. Usability and the utility, not the visual design, determine the success or failure of a web site.

Furthermore, the development and maintenance of professional websites is not something that should be left to an amateur. A simple website takes a lot of planning. People crave information that appeals to their basic needs and will somehow educate them, make their life easier, or enlighten them.

Starting an online business is not always as easy as it may sound. Buying a business is an alternative way to get into business with less risk than what is normally associated with a start-up venture. Starting or buying a new business is an exciting time. There are a variety of reasons to spend money on a good domain; one of them is establishing credibility.

While buying established websites has always been a good idea, now more than ever it is a great time to buy an established website. The domain market is a buyer’s market in that there is a wide selection of domains available. A person with no experience cannot possibly know how to market a website. After designing it properly, make sure that the site has some utility. Domains and websites are often valuable commercial properties and hundreds of thousands, if not millions, of them change hands every year. There’s no doubt that buying and selling established websites is red-hot. An established website will already have some traffic, people linking to it, be indexed by search engines, etc. The established site has the advantage of being already set up. The main benefit, however, is the aging of the domain name, the number of links the site already has, some established traffic, and possibly a steady revenue stream. Plus, the site may already be ranking well in many of its keywords.

Choose unique sites that have been around for at least a year. Avoid the dime-a-dozen copy cat junk template sites for sale that use the same content as hundreds of similar sites for sale. And don’t ever believe the hype. Like any other business purchase, investigate and do due diligence carefully when buying a website. Buy an established website for sale and skip the website designing and building stage altogether. Some sites may be for sale just because the owner doesn’t have the time anymore or has lost interest.

There are rules of thumb for valuing a site, generally based on factors such as traffic and income, but the real test is what it is actually worth to the seller. For the individual, making money online is a very real prospect, but there are some important factors that should be considered before taking that first vital step. With so many online business ideas available on the Internet it can be difficult making the right choice. The idea is to build a site that will attract traffic and then monetize it by way of advertising.