Why Is Your Website Not Selling?

By | December 29, 2011

In the western world, buying products and services online is a way of life. It’s become a part of our day-to-day interaction with the economy as a whole, which means there’s a lot of money to be made if you have something you want to sell.

The problem, of course, is that your website isn’t selling as much as you want it to.

What’s going on? Isn’t selling on the Internet the latest craze? Don’t millions of people use search engines to find products like yours on a daily basis? Shouldn’t it be a lot easier than it’s been?

Here at WebsiteBroker.com, we know that your website won’t always sell – that’s why a lot of people part with their websites. But if you’re recently bought on here or simply want to start your own, it pays to know exactly why this is happening.

First Things First: Traffic Volume

The most obvious answer to the “website-not-selling” conundrum is that your site simply doesn’t generate enough traffic to actually make any sales.

Consider a retail store in a shopping mall. Even though these stores are in prime locations to attract a lot of foot traffic, they don’t always make the sale. The success comes in the high volume of foot traffic they go through each day.

If your site isn’t converting a lot of visitors into customers, it’s easy to forget that you might simply not have a big enough sample group to accurately assess your site’s problem. That, in and of itself, is a major problem.

If you attracted 50 visitors to your site yesterday and only made one sale, that’s actually a very successful day – a conversion rate of 2%. Imagine if you applied that same rate to 1,000 visitors a day.

So don’t get disheartened if no one is buying your product at first – you may simply not have enough people who are aware your product even exists.

Converting Visitors to Customers

Once you understand the points made above, you’ll be able to grow your traffic. This will help you analyze your own data with a larger sample group, making it easier to diagnose your site’s particular problem.

So what do you do if you have a lot of visitors, but your site still isn’t selling?

Now, it’s a problem of conversion.

Put simply, your site is not converting your visitors into customers – which means it’s doing a poor job of making the sale. The reasons it might not be doing this can vary widely; it’s up to you to start testing new sales techniques, new advertising methods, and even new products and services to try and find which ones work the best.

We can’t diagnose exactly why your site might not be making a lot of sales, but we can tell you that measuring your results and trying different strategies – including different headlines, copywriting, and even graphic design – will help you maximize your site’s convertibility. In short, the more you put into your website, the more you’ll get out of it.