Affiliate Marketing: Is it the Solution to All of Your Online Problems?

By | July 13, 2011

What if you could sell products online without having to invest in the web presence necessary to sell them? What if you could act as a middle man that generates sales for someone else, collecting a commission along the way? What if for every dollar you spent in advertising, you earned two dollars back in affiliate sales?

These questions are exactly what entice people to consider affiliate marketing. But just how do we define affiliate marketing? Simple: through affiliate marketing, you can market other business’ products online in order to receive a commission on the sales you generate. Many people, for example, promote their affiliate products through Pay-Per-Click advertising – if they make two dollars for every dollar spent over a good amount of time, then they’re successful affiliate marketers.

Needless to say, this is not only an attractive possibility for people who want to become affiliate marketers, but for people who want to promote their products online. After all, it can’t hurt to have some skilled online marketers promoting your product at no cost to you. But let’s delve a little further into this topic and see whether or not affiliate marketing really is the online solution to money making you’ve been looking for.

Affiliate Marketing for Online Shops

Let’s say you’re coming from the back end: you’re the one selling the product and the one in need of some online marketing. If you had several top-flight affiliate marketers working for you, you will be able to generate sales that you probably never even dreamed of. But, as the Bard said, therein lies the rub.

Why? Because attracting that kind of affiliate marketer is harder than it seems. For one, you have to demonstrate that your product site actually generates a lot of sales, and that it converts a lot of its leads into customers. After all, if an affiliate marketer is going to promote your product, they want to know that once they send a visitor your way, that visitor is actually going to pony up some dough.

In other words, you have to have some degree of success in promoting your product before you attract people to…promote your product. The rich, as they say, are always getting richer. If you have an online shop that doesn’t generate sales like it should, no amount of affiliate marketing promotion is going to fix your problems. Fix the problems on your end first, and you may find it easier to submit your site to an affiliate marketing network.

Affiliate Marketing for Individuals

Now let’s say you want to attack the affiliate marketing thing as an affiliate marketer yourself. Where do you start? How do you know which products to promote? How can you promote them? How can you be sure you won’t lose a lot of money in the process?

If anyone tells you that there are easy answers to these questions, they’re probably trying to sell you something. The truth is that affiliate marketing isn’t always easy for beginners.

Like anything else, affiliate marketing is a skill – a skill that can be learned, sure, but also a skill that will have its own learning curve. It’s probably a good idea to budget a certain amount of money per month to use on your affiliate marketing promotions – that way you can cap the potential damage you to do your bank account. Find plenty of online sources and how-to guides that will teach you the ins and outs of affiliate marketing and be sure to take each failure as a lesson, not as a reason to quit.

Getting started with an entirely new skill, of course, isn’t easy. But that doesn’t mean you can’t apply passion and persistence to eventually get good at your new skill and reach your goals. We urge you to check out many of the sites here at in order to find the niches that are succeeding – and if your affiliate marketing program has failed, you can also list your site here for sale in order to cut your losses and start out fresh with a new venture. Don’t let short-term failure convince you that you’re a failure, but be sure that you also pay attention to the lessons you learn on the tough journey from novice to pro. You’d be surprised at what you can achieve with a little persistence – and just because you’re listing your site for sale doesn’t mean that your journey is over. You’re just changing your direction a little bit.