Five Tips for Resurrecting Low Traffic Sites

By | December 9, 2011

In sports, many fans are most excited not when their teams have been great for a while; they’re excited when their team has seen a turnaround. Having been resurrected from the bottom of the standings to becoming a playoff contender, many sports teams are able to instantly galvanize their fan base and make headlines everywhere.

Similarly, those of us who like to resurrect low-traffic websites and turn them into something better know just how exciting and challenging the prospect can be.

The problem is, not all of us know exactly how to go about resurrecting low-traffic websites. That’s why it’s a good thing that you’ve turned to, because we’ve got five tips for doing just that.

1. Find the Diamonds in the Rough

You’re not going to turn around a website that doesn’t have potential in the first place, which is why it’s so important that you start right here. Scouting for new websites that you might potentially be able to turn around isn’t about just finding the worst possible sites; it’s about finding sites that have been underperforming.

2. Build from the Ground Up

A turnaround of a website doesn’t begin at the top – you’ll see a lot of web marketers trying to buy traffic before they even have the foundation of a solid website developed. Notice that when you build a new high-rise, you have to start with a lot of work on the foundation before the building even begins to take shape. Keep that in mind for resurrecting low-traffic sites and focus on the fundamentals.

3. If at First You Don’t Succeed…

Of course, it’s worth mentioning that you won’t be able to resurrect a low-traffic website without a few obstacles. After all, there’s a reason that the original owner of the site listed it for sale. But if you want to reverse the site’s fortunes, you should be willing to try a number of approaches in order to test all of the possible problems with the site. You know the saying: try, try again.

4. Attract Traffic Organically

Building a high-traffic website out of a low-traffic website isn’t as simple as buying traffic or ads. You have to have a comprehensive approach, and that means attracting traffic organically. This means placing high in search results and becoming a very “shareable” site that has content people are really interested in telling their friends about. If you can’t deliver the goods on this front, why should anybody ever share your content with others?

5. Build a Following

Once you have some amount of success, work hard to build a following on your site. Expand with a newsletter, and encourage people to sign up for memberships. Encourage people to comment on your blog posts or offer feedback on whatever you’re selling. Whatever you do, try to give the site a sense of feedback and community so that people will be enticed to keep visiting over and over again. That’s how you resurrect a site that never had a following in the first place.