How to Buy a Domain Name Before Someone Else Does

By | June 22, 2011

We’ve all heard those stories about great missed opportunities – like the record executive telling the Beatles that guitar bands were on the way out – and like to think that we’d never be in the same shoes. But the fact is, timing can be a tricky thing. This is even true in the world of domain buying, where we want to make sure that we see the opportunities rising in the World Wide Web before anyone else does.

At a site like, that leaves us with one question: how do we buy the right domain names before other people grab them up? At first glance, it might seem like all of the “good” domains are taken. But just like in the world of real estate – where the commodity is finite – there are always good opportunities available to those who are just willing to open their eyes. So let’s figure out how you can beat others to the punch and grab a great opportunity while you still can.

Research, Research, Research: The Key to Gaining Insight

In real estate, it’s “location, location, location.” But when it comes to online real estate, the keys to success aren’t always so tangible. One key to success is in understanding the importance of research. It’s the person who’s willing to put extra time into research that will recognize the best opportunities available in the domain purchasing market. You can’t just give the available domains a quick glance and buy based off of your gut-level instinct alone. You have to train your gut to recognize opportunities. And, like anything else, that will probably require some effort.

What variables should you research? Heck, you could start by trying to research the right variables to research. But remember that it’s important to pay attention to keyword relevance, niche placement, and always keep an eye on the relevance of a domain according to search engines.

Getting the Timing Right

Once you have an idea about which web sites represent the best opportunities, your new goal is to beat other people to the punch and make the purchase. Sometimes, this won’t be necessary. You can simply make a good offer and collect your domain relatively easily.  You don’t want to get involved in a bidding war, and that’s why you’ve got to get the timing right.

One key to accomplishing this is to avoid procrastination. When you think you’ve got a domain worthy of an offer, make the offer. It will also be helpful to research the domain names that aren’t seeing as much buzz – you might be able to find a diamond in the rough. But remember that many of these domains aren’t getting any offers for a reason.

The more you strike a balance between all of these goals, the better equipped you’ll be to make the right offer at the right time. You might not win on all of your bids, but you’ll certain win out on a bigger percentage of them!