The Three Most Overlooked Areas of Your Website

By | January 9, 2012

Building a quality website doesn’t happen overnight. For the people that drive a lot of traffic to their sites, they’ve either worked on the site a long time or have worked on the Internet for a long time. They’ve taken time to develop their strengths and compensate for their weaknesses.

The question we like to ask here at is simple: have you begun strengthening your website’s weaknesses? The question is moot, however, if you simply overlook certain areas of your site and don’t think they’ll factor in to the overall value of what you’re trying to build. So before you sell your site for a fraction of what you might be able to achieve on the market, try looking at these three areas and see if you can’t optimize them first.

1. Stickability. Sure, you’ve got traffic. You’ve got sales. You’ve got conversions. But how optimized is your site really if you keep losing a lot of potential because of the fact that your site lacks stickability?

Well, to answer that, we’ve first got to define stickability. In simple terms, your site’s “stickability” is how addictive your site is to your users. There are a couple of variables you can use to measure this factor: how long your visitors stay at the site, how many pages new users will visit before leaving your site, and how many of your users return on a regular basis. The stickability of your site will help generate more revenue, more sales, more clicks, more everything – and most people can’t even be bothered with that sort of data.

2. International hits. In looking at your analytics, it’s tempting to simply place an emphasis on your performance in North America. So how many people with websites based in the United States will pay attention to how their site is performing globally? You’d be surprised at just how few. And this is a shame, because most of the people in the world don’t live in North America. Making your site more mobile (as we’ll get to later), more translatable, and more flexible will help you improve your hits with international users and therefore accelerate your overall success.

3. Your mobile presence. When you spend all day on the computer building your site, it’s easy to forget that many people will come across it not on their own computer, but on their iPad or Galaxy – in other words, in some sort of mobile fashion that you might not have anticipated. Is your site mobile-ready? Is its layout simple enough to translate to a cell phone? How does it look when you access it with your iPhone? You’d be surprised at just how much traffic and, therefore, sales you’re missing out on simply because many people view the Web through their phones these days. You can’t afford to miss out on that kind of action – and neither can your website. Create a mobile version that will make your site readable no matter where you are.