When Does Your Website Become Sell-able?

By | November 28, 2011

We’ve all heard of the term “sale-ability.” We know just how important of a term it is — understanding that if something doesn’t look like a winner, it probably won’t be. But when it comes to evaluating our own property and assets, it can be tough to toss the bias aside and truly understand our chances of selling them for a high price.

So how do you know when your website becomes sell-able?

It all starts, first, with an objective look at the real value your website has been providing to you on a regular basis. Has it been earning money? Has it been drawing traffic?  Has it ranked high in search engines, or accomplished something that you can quantify?

These are great questions to ask yourself, but let’s dig a little deeper.

Regular Profit and Income

The first way you can tell if your site is already sell-able is if it’s been generating real cash for you on a regular basis. Whether you run a large website that brings in thousands per month or have a small blog that only generates hundreds, it’s important to get a handle on the actual math of your site. This is the best way to truly evaluate its worth to buyers – because, after all, if they can’t get anything out of the deal, they won’t want to buy.

Looking like a sell-able website means you’ll also have to advertise and list these statistics for potential buyers to peruse. The more you hide, the more likely it is that your website isn’t sell-able at all: and that’s what drives the buyers away.

Once your site is generating a good amount of steady income – or at least is able to drive consistent but under-monetized traffic to your front page – then you can be more confident that you’ve reached a point of sell-ability. The most important question to ask yourself is how your site would look from an investor’s point of view. Is it really worth the price you’re going to ask for?

Building a Site from Scratch: Is It Ready to Sell?

Knowing when to sell a site that you’ve created entirely yourself can be a daunting thought. After all, the site is your baby; it has a sentimental value that means a lot to you, but doesn’t really reflect its sell-ability.

Of course, not every online marketer is willing to pay for sentimental value, so you’re going to need to toss that concept aside and think about dollars and cents. Is your site’s intrinsic financial value worth the price you’re asking for, or are you making your site unsellable by asking for too much?

Once you’ve reached a point where you’re confident you can fetch a price that’s worth leaving your creation in someone else’s hands, then you can be fairly confident that you’ve also reached the point of saleability. It might not be time to sell right away, but you can be confident that if you did list your site here at WebsiteBroker.com, you’d get some great offers.