Allrecipes Web site sold for $66 million

By | March 31, 2006

Allrecipes Web site sold for $66 million to the publisher (Reader’s Digest) of Rachel Ray’magazine. Allrecipes.com was founded in 1997. In 2006 it claimed 1.6 million registered users and 30,000 recipes. Reader’s Digest expected Allrecipes.com to add about $4 million of sales before interest, taxes, depreciation and amortization.