Domains: The Key to Finding Diamonds in the Rough

By | September 23, 2011

Finding a good domain these days can feel like finding a needle in a haystack. So much prime Internet real estate has already been claimed in the past decade or so that the quality domains just seem fewer and fewer. The good news, however, is that the market is always expanding: finding great domains doesn’t have to mean finding the best domains of 1998.

Because the fast changes the Internet brings us also bring us new domain names on a regular basis, it’s important for domain buyers to know how to find these “diamonds in the rough.”

The question that remains, of course, is “how?” How can you find diamonds in the rough? Well, you’ve come to the right place. We’ll tell you the key to finding these new websites in simple terms.

The key to finding good new domains is to keep your eyes and ears pinned to Internet trends.

Is it really that simple?

Yep. And this is not a case of any particular “magic bullet,” because keeping up with the latest trends can sound easier than it really is. Many people like to believe that these issues are more complicated than they are, that esoteric principles discovered only by years of grinding away at the skillset will reign supreme.

Well, sure, you can enhance your diamond-hunting domain name skills for years and even decades. But you won’t get anywhere unless you focus on the key of keeping up with the latest trends.

You see, what gives a domain name its value is not the thing itself. It’s how many people it can attract on its own. And peoples’ online habits are shifting all the time. In 2002, how many people were searching for iPhone apps or handling all of their daily routines wirelessly? In 2011, we’re doing all of that on a regular basis – and our interests have similarly shifted.

Consider domain names to be a form of real estate. When it comes to buying land, sure, the space is limited. But domain names have far more potential not only because of new trends and buying habits, but because of domain name varieties. Some sites have found new popularity by using “.me” to form the end of a word, for example. As long as you can focus on new trends, you’ll be able to recognize the value of emerging domain names – and you’ll have the key to finding diamonds in the rough.

Can it really be that simple? You’d be surprised at just how simple it can be when you focus on one particular approach. However, this isn’t to say that you should put all of your eggs in one basket. In order to be a true domain hunter, you’ll have to be someone who can take a multi-faceted approach for determining the domains with the most potential. But we encourage you to use this key to finding quality domains where you haven’t been looking for them before. Don’t use the key as an excuse to close your eyes to other opportunities; instead, use it as an impetus to explore.