How to Know When Your Site Isn’t Selling

By | September 26, 2011

For some people, the answer to the question suggested by this article’s title is simple: if you haven’t sold your website yet, then the thing isn’t selling. But most of us are smart enough to realize that just because a site doesn’t sell in a week doesn’t mean it won’t sell at all.

The real question, then, is how you know when the site isn’t selling at all. If your site has been on the market for quite a while, you might start doubting its true value and attractiveness to potential buyers. On the other hand, you don’t want to end the sale simply because you haven’t had enough bites yet. Here’s how to know when your site truly isn’t selling and warrants a bit of an intervention.

Time: The True Measurement

Let’s say your site doesn’t generate a single offer. Should you remove it from the marketplace entirely? Should you lower the price? Should you take action – any action – to get the thing to sell? Well, sure, maybe after ten days or so. But if you’ve just waited ten minutes, you’ll want to head over to the couch and relax, because you’re over thinking the entire process.

That’s why time is the true measurement of your site’s selling prospects. Ten minutes is not enough time to gauge just how high the potential for selling it is, but give it more time at the same price and you’ll start to get a truer sense of where your site stands. That’s why it’s important to set a date in advance of the sale that you follow through with no matter what: tell yourself you’ll leave the site up for sale at a certain price for two weeks – and then follow through. You’ll be tempted to deviate from the entire process, but stay committed to your initial promise.

The reason for this is that without time, you don’t know much. Don’t be that fisherman who has to check his net every five minutes to see if he’s caught something – instead, enhance your chances of success by leaving the net in the water for a longer duration.

When to Intervene

Since timing is the theme of this post, we do have to mention that at some point, you’ll want to intervene to further encourage the sale of your site. Perhaps the initial two weeks has past and you don’t feel like selling the site anymore. Or maybe you did get a few offers and just need to adjust your price expectations to move forward. Whatever the case, use your real results from to accurately gauge where you’re at.

The more drastic your results, the more drastic the action you’ll need to take. No buying offers at all could mean you’ll really need to shake things up. If you received a few bids at a low price, maybe just a quick price tweak will change your results. Whatever you do, make sure you take action commensurate with the feedback of the marketplace.