Keywords. They’re one major aspect to SEO and online marketing that many people are simply unable to figure out. Maybe some people figure that the best keywords are the ones receiving the most searches – they assign keywords to their YouTube recipe videos that don’t belong in the niche, keywords like “Katy Perry video” or “laughing baby.”
It was Shakespeare who wrote “What’s in a name?” He was using lofty language, of course, to communicate some lofty ideas – but we in the domain name industry know just how practical this question can be. After all, if you’re buying a domain name just for its name alone, then the name is everything.