Can You Make a Profit Off Your Website if you Sell Today?

By | August 26, 2011

It’s the question that plagues so many website domain sellers: will I make a profit? There’s a good chance that this same question has plagued you if you’ve been considering listing your domain for sale for quite a while now.

You know the old adage: there’s only one way to find out. And there really is only one way to be sure – to actually list your domain for sale and see what kind of offers you get!

But in the meantime, let’s see whether or not you can expect to make a profit off of your site compared to what you bought it for. And if you still have your doubts, we can recommend a few ways to up your domain’s value as you list it for sale on the market here at

What Did You Buy Your Website For?

Of course, whether or not you make a profit off your site won’t only depend on the selling price, but on the original purchase price. If you bought a website for just the domain registration and hosting fees, then you stand to make a large profit almost no matter what you sell the site for.

This should be one of the determining factors in the price you set your website at, but not the sole variable to consider. After all, no one really cares what you bought the website for – they just care about what it’s worth and what kind of money they might be able to squeeze out of it.

But there is one thing to consider: the purchase price of your domain could be an indicator as to the price as it stands today. If you bought at $1,000 website and doubled its revenue, isn’t it worth about twice what it once was? $2,000 – a profit of $1,000 – is the kind of figure at which you might start a sales price.

What Can You Sell It For?

Of course, the big question is the price at which you can sell your domain.

But what determines your selling price? You? Your site’s revenue? Your site’s traffic? All of the above?

Those are all important – and they should all be part of your sales pitch if you’re going to list your domain for sale today. But they’re hardly the whole story. The selling price of your site will simply be someone else’s purchasing price.

In other words, the value of your site is based solely on what other people are willing to pay for it. It’s that simple. All of the other variables that go into your website listing price are important, too, but ultimately they make one simple case: “this is a price you should be willing to pay.”

Answering this question will be the biggest determining factor as to the amount of profit you’ll be able to earn if you list your website for sale today. Make your website look as good as it possibly can to potential buyers and you’ll be engineering your own success.