What Features Add Value to a Website

By | June 17, 2011

If you’re already a website owner, adding value to your website should be one of your top priorities. Even if you want to sell the thing, adding value means that you’ll be able to justify a heftier price tag when you list it on a site like WebsiteBroker.com. But how exactly do you add value to a website?

If this is a new question to you, one of the best ways to go about learning domain value is to know the features that many people use time and time again to add value to their own sites. That’s why we’ll take a closer look at adding value to web sites in this article, highlighting some specific examples that you’ll be able to take home and use right away. So let’s get started.

Search Engine Relevance

One of the most important things to use when looking at a website’s value isn’t even on the site itself – it’s an independent valuation. It’s search engine relevance. This one concept alone can really help you understand the domain name market, even if you’re just starting from scratch. But even so, there are a lot of nuances to the world of search engines you’ll have to understand if you’re going to add value to your own website.

First, you have to understand how these search engines actually measure a site’s relevance. Some of the most important features of a website are its age, its trustworthiness (no spamming, please!), and its popularity – in other words, how many other websites point to your website through links. There’s more to the formula, of course, but these are some of the most important features a site must have to rank well in a search engine like Google. Some features will grow automatically over time (like your site’s age), and some you’ll have to work on.

Remember that the relevance of the links pointing to your site will also matter. If you have a particular niche site, then you want people to link to your site using those same keywords. If they just give you links using the address of your domain, then there’s a chance your site won’t be viewed as relevant by the search engines.

Established Features

A website’s level of establishment in a certain niche will also have a giant impact on the overall value of the site. What do we mean by “establishment?” Well, is your site established? Does it have an audience already or has that not been established? Does the site host a community forum with a lot of traffic? Is it attached to a newsletter list with a lot of subscribers? These kinds of features – on the site itself – will certainly have a lot to say about how much your site is worth.

Or consider the always-important level of current revenue. Does your site bring in $100 in ad revenue every month? That’s nice, but a site that brings in $1,000 in ad revenue each month will probably be considered more valuable.