Secrets to Boosting Ad Revenue on a Site You Just Took Over

By | August 23, 2011

So you’ve just purchased a website on and you’re eager to increase revenues right away. Good work! We applaud your initiative and vision. But without the knowledge to make a miracle turnaround happen, you’ll be stuck where you started.

That’s why it’s important to learn the secrets to boosting revenue if you want your site to start taking off and becoming more profitable than ever. One of the best ways to boost revenue, of course, is to increase revenue from advertisements. But doing so is not as simple as one trick or magical technique; it takes a full, comprehensive approach. Without further ado, let’s explore the secrets of boosting ad revenue quickly.

It’s not as simple as getting more traffic: If earning ad revenue was as simple as getting more feet in the door, then you could buy up a bunch of ads for your site, automate your system, and retire to a Caribbean island for the rest of your days. As most Internet marketers know, getting more ad revenue is not as simple as getting more traffic.

You have to find targeted traffic – the people who will actually come to your site, snoop around, click on your ads, and continue visiting your site for weeks and months into the future. In other words, you need to find an audience that’s interested in your niche. Otherwise none of your advertisements will make any sense, let alone generate real revenue.

But it does start with traffic: Of course, without any traffic to speak of, your site isn’t going to generate any ad revenue at all. That’s why it’s important to not only build up a solid foundation of new traffic, but to generate a community of visitors that will keep coming back to your site and interact. Whether you have a shop, a blog, or some combination of the two, your website should be interesting and engaging enough that it keeps bringing people back. Whether you want to use a service like Google Adsense for your ad revenue or work with sponsors directly, you’ll have to have the traffic if you want to build a future for your new site.

Be proactive: Many people set up a website and slap a banner ad on it, thinking they’ve done all the ad optimizing they need to do in order to maximize ad revenue. If only things were so simple. In reality, you have to be proactive about your ads in order to get the most revenue from them. Include advertisements in your newsletters. Check out “click maps” of your site to see where people are clicking, and start moving your ads in more favorable positions. Test a few different banners and see which perform the best. Keep tweaking, and stay proactive.

Keep scouting for sites on that look like they’re ripe for a quick boost in ad revenue and eventually you’ll find a site that’s right for you. But remember it will take a little time and effort before you see real, lasting results.