If  you are considering purchasing a website, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be based on various challenges and considerations. When you begin this process, you will face the option of whether you should build your own website or purchase an existing site. Each option has advantages and disadvantages and your decision will depend on your own individual preferences, budget, skills, and long-term goals. Building your own site can be expensive, time consuming, and requires technical knowledge. If you build a new website with a new domain name, it can take a long time before it generates consistent traffic. A faster way to establish a lucrative online business is to buy an established website.

As a business owner, you will want to purchase a website that already has targeted traffic for  products or services you wish to market. But of course, in reality it is not always that simple. The scope of your search should also include websites, that are also tangentially related to your products or services and can target your customer base. For example, if you make custom greeting cards and are considering buying a website, you might come across one website for sale that is used to sell stationery and another that offers writing services. The stationery selling site can be appealling since you can rationalize that the visitors to the site are interested in stationery and therefore might be receptive to the idea of custom greeting cards. The writing services option might also appeal to you given that you write the verse for each card; you might view the traffic to the site as a potential new customer base.

An online business will not earn a profit without monetizing your traffic. Organic and referral traffic as opposed to paid traffic will increase the value and earning potential of your website. The traffic that a website generates will also be crucial in your evaluation to purchase a site.Websites serve many purposes but they can also be used to generate advertising revenue. One way you can earn money online is by affiliate marketing; that is selling a product or service for another business in exchange for a commission. Another method of monetizing your traffic is by selling advertising  through PPC (pay for click) advertising networks such as Google Adsense and Yahoo. After you have placed their source code on your site, the advertising networks display advertisements on your site, and you will be paid each time your user has clicked on the advertiser’s banners. Another way is advertising through a Pay Per Impression (CPM) program, where you are paid based on the number of times the advertiser’s banner is shown on your site. There are more ways to market your website and create an income stream but you should have a well thought out business plan that fits your personality, goals, ability and knowledge.

In any type of business transaction, the underlying factor that time is money is crucial. Therefore, your expectations in using an Online broker  should not be limited to receiving assistance with completing the transaction, but more importantly to sell your site to the most qualified buyer within a short period of time. 

As part of our Brokerage Services at WebsiteBroker.com, we will help to implement a systematic strategy with clear metrics that measures the success and potential of your site. In order to increase a wider range of exposure to potential buyers, we will market your site on WebsiteBroker.com, by providing a free premier listing viewed by thousands of qualified potential buyers and also contact serious buyers that may have interest in your site. We understand that some sellers want to keep the sale process confidential. Once we have analyzed your personal needs and goals as a seller, we can determine if we can best serve your needs by proceeding with the confidential sale of your site.

As soon as we have identified a qualified buyer that has expressed an interest in the purchase of the listed site, the buyer will be required to sign a Non-Disclosure Agreement to protect the seller. During the course of negotiating a satisfactory price, we will also determine the financial status of the buyer . A diligent buyer will want to conduct due diligence ( review financial data, traffic reports, customer/vendor list, e-mail lists…) prior to providing a letter of intent and/or offer letter . Once we have negotiated an accepted sale price, a purchase contract will be signed by the seller and the buyer. We can also assist in closing, financing, and escrow services. At each important step of negotiating the sale of your site, we will keep you appraised and involved in any important developments.

The fast growing industry of selling and buying online properties can be a very lucrative and rewarding. However, even the sophisticated entrepreneur that has experience in the regular world markets can confront unpredictable traps. As professionals, we will approach the sale of your online business objectively with great attention to all the details necessary to ensure a satisfactory outcome. Our representation and negotiations on your behalf  will keep you focused and emotionally disconnected, resulting in a much better outcome.  

Our broker fee is based on the sale being completed. You don’t have to worry about paying any fees up front. If you are thinking about selling your online business, or you have been unable to sell your site to a qualified buyer, please contact us today to find out how our strategic marketing will make the difference in selling your site.

If you are considering buying a website, there are many issues that you will eventually factor into your final decision. The journey to this final decision will be filled with many smaller decisions, issues, and considerations. When you begin this process, you will face the decision of whether you should build your own website or purchase an existing site. Each option has advantages and your decision will depend on your own individual preferences, budget, skills, and long-term goals. If you find a website that has targeted traffic for a product or service you already produce or sell, your decision might become somewhat easier to make. Although a website that is only tangentially related to your products or services might not be enticing enough to assist you in your decision-making process, a website with the kind of targeted traffic you desire holds a degree of attraction for many individuals or businesses who are seeking websites. (more…)

If you are considering buying or selling a website, do not let today’s bad economy slow you down. Internet business is booming! If you look at most of the problems that failing businesses are having, you may find that they do not always apply to the online business you have or are considering to buy. The car manufacturers, for instance, have too much money invested in benefits for both current and retired employees. They are maintaining offices and paying big bucks in bonuses to CEO’s with little regard to performance. The real economy boosters are small business owners who are supplying services and goods.

(more…)

The fast growing industry of selling and buying online properties can be a very lucrative and rewarding. However, it can be confusing to even the sophisticated entrepreneur that has experience in the regular world markets. If you want to develop good skills at selling websites, and avoid certain pitfalls, You must understand certain strategies and tips for success.

The following are some essential website selling tips:

Once you are committed in selling your site, you must determine a reasonable selling price that reflects the worth of your site, and also attracts potential qualified buyers. The goal should be to sell your site to the most qualified buyer within a short period of time. Many people believe that the value of a website is based on what a potential buyer may pay. There are different formulas used, but one method for evaluating the value of your website, is the website valuation tool at: http://www.websitebroker.com/valuation.php.

After determining a sale price for your website, you must market your website for sale to potential qualified buyers. There are various marketplaces to sell your website online. Most reputable marketplaces will charge you to list your site for sale, but will increase your exposure to qualified buyers.  When listing your site for sale, it will be important for you to easily communicate with potential buyers and evaluate their credibility and reputation.  The sale of the website may require some time. In fact, it may take several months if you want to receive a reasonable profit or best price for your website.

An interested buyer will conduct  due diligence prior to considering making an offer. The buyer will want to know whether  your website for sale is profitable and what is the potential for future profits. You should be prepared to readily provide proof of the metrics of your website, to prevent the buyer from losing interest and moving on to a different deal. This will also increase your credibility as serious and reputable seller.

   You should be prepared to the present the following information to a potential buyer : 

1. Access to or information relating to the visitor and page view data .
2. Revenue, and expense data with breakdowns. 
3. Major sources of your traffic with breakdown of natural,direct, and PPC traffic.
4. Minimal background information about yourself.
5. Reason as to why you are selling your site. 
6. Number of staff and outside resources.
7. Amount of time per week dedicated by you to running the site.
8. Any additional information that you may think will be useful.

Once you have negotiated an accepted sale price, a purchase contract should be signed by the seller and the buyer. It is safer to use and escrow service to complete the sale transaction to void any last minute problems. 

Selling a website can be challenging at first, but if with some useful tips and formulas,  you can gain valuable experience in becoming a reputable seller.

Site flipping involves buying an old site, giving it an upgrade and then selling it for a profit. In this article, we will focus on promotion. Once you have a revamped site, who are you going to sell it to and how are you going to sell it? Here are a few tips:
(more…)