The Internet’s top domain buyers and sellers have their own secrets for gauging a website’s value, and here’s what they’re not telling you: there is no one secret. In fact, many of the top buyers and sellers online are able to gauge a site’s value not because they’re aware of some spectacular tool, but because they have access to their own experiences and reference points. And they know not to turn to any one tip to gauge a website’s true value. (more…)

Building a quality website doesn’t happen overnight. For the people that drive a lot of traffic to their sites, they’ve either worked on the site a long time or have worked on the Internet for a long time. They’ve taken time to develop their strengths and compensate for their weaknesses.

The question we like to ask here at WebsiteBroker.com is simple: have you begun strengthening your website’s weaknesses? The question is moot, however, if you simply overlook certain areas of your site and don’t think they’ll factor in to the overall value of what you’re trying to build. So before you sell your site for a fraction of what you might be able to achieve on the market, try looking at these three areas and see if you can’t optimize them first. (more…)

The veterans of domain buying already have a routine: when they’re interested in a new domain, they start their research. Maybe they consult Google for all its wisdom right away; maybe they explore WhoIs in order to make sure everything’s on the up and up. But the point is that every good domain buyer - and seller - has a way of handling their research. If you’re going to become a major player on a site like WebsiteBroker.com, you’d better be able to do exactly the same. (more…)

We’ve all heard the phrase “building wealth.” But how often have we applied it to our online businesses, our websites, and our online shops? Too often, people forget about what it means to build wealth - or value - on the Internet and simply assume there’s too little wealth to be had to be worth the investment. (more…)

In sports, many fans are most excited not when their teams have been great for a while; they’re excited when their team has seen a turnaround. Having been resurrected from the bottom of the standings to becoming a playoff contender, many sports teams are able to instantly galvanize their fan base and make headlines everywhere.

Similarly, those of us who like to resurrect low-traffic websites and turn them into something better know just how exciting and challenging the prospect can be. (more…)

If you’ve ever bid on anything on the Internet, you know just how crucial this question can be.

Scarf on eBay asking for $30? How low can you make an offer without offending the owner and almost certainly being outbid?

Chair listed on Craigslist for $50? How low of an offer can you make while still being confident that you’re the one who will end up with the thing?

This same phenomenon bears out even in the world of website brokering. Buying a domain name from another person often requires some sort of compromise wherein you both feel like you got “gypped” a little bit. The buyer will feel like they paid too much; the seller will feel like they accepted too little. These are often the best compromises, of course.

If you’re a website buyer, then you want to get a good price - a bargain even. That much goes without saying. But you don’t want to underbid so much that you don’t even stand a chance of landing the purchase. So how do you underbid? There’s an art to it. (more…)