Internet Brands Buys Niche Websites

By | January 24, 2008

Internet Brands, Inc., an operator of media and e-commerce websites, announced the acquisition of,, and, three popular community websites in the online hunting, performance boating, and equestrian niches. The sites join well-known online community destinations including,, and as part of Internet Brands’ Travel & Leisure division. is the largest hunting community on the Internet. Founded in 1995, the site consists of more than 10,000 pages of content including daily hunting news updates, original articles, field journals, and photo galleries. With more than 45,000 registered users, has grown to be the world’s largest performance boating website since 2001. Since launching in 2002, has revolutionized the way people buy and sell horses. is Internet Brands’ second equestrian-focused website, joining, a classified ad site for buying and selling horses that was acquired by Internet Brands in 2007.